“We wanted to offer exceptional pieces that bring energy and light,” said H&M’s womenswear design lead, Eliana Masgalos, in a press release. “A sense of escape felt very relevant: We wanted to play with a beautiful bohemia, rock icons, and festival freedom.”
This vintage-inspired drop is the first of two, and features “classic rock ‘n’ roll staples” like lace-up shirts, laser-cut mini skirts, studded blazers, and snakeskin accessories. (While they’re all desert-ready, many styles are also versatile and appropriate for other spring activities, like parties and cocktail hours.) To further get you in that festival mindset, H&M tapped Tyla and FKA Twigs — both of whom will be performing at Coachella next month — to lead the campaign.
Read on to shop the dreamy and nostalgic styles starting at 10 a.m. EST. And if you haven’t gotten your hands on them already, make sure to also check out H&M’s Studio collection, The White Lotus capsule, and upcoming Magda Butrym collaboration.
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