12 Football WAGs Serving the Ultimate Game Day Outfit Inspiration

The perfect game day outfit is a tall order. It has to be comfortable enough to facilitate hours of standing and sometimes freezing temperatures. Plus, team colors aren’t always the easiest (or most fashionable) to style. For inspiration, it’s best to look to the experts, and nobody knows game day style better than WAGs, the wives and girlfriends of professional athletes.

The term originated in UK tabloids to describe the partners of high-profile soccer players like Victoria Beckham. But it’s taken on a life of its own in American sports, where the partners of certain players can become celebrities in their own right. The most famous of them all is Taylor Swift, who made a name for herself long before she became a regular at Kansas City Chiefs games. But others, like Brittany Mahomes or Kristin Juszczyk, became household names thanks to their supportive stance in the stands, and what they wear doing it.

These WAGs take game day style to new levels, using their significant other’s team colors and jersey numbers in ways never before seen. From football-shaped bags to jackets made from a career’s worth of different jerseys and corsets made of team merch, their creativity knows no bounds. Ahead, find the 12 best-dressed WAGs to take inspiration from.

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Kristin Juszczyk

Kristen Juszczyk may be married to San Francisco 49ers running back Kyle Juszczyk, but she’s made a name for herself as the woman who dresses many of the most well-known, fellow WAGs. She turned a talent for making DIY game day clothes into her brand, Designs By Kristen, which features custom looks from upcycled game day merch. In early 2024, the brand went viral after Taylor Swift wore a custom jacket Juszczyk made for her, and shortly after, she signed a licensing deal with the NFL. Juszczyk has now created pieces for everyone from Simone Biles to Olivia Culpo. You can count on seeing Juszczyk in the stands decked out in team merch that she’s fashioned into a trendier silhouette, whether a corset T-shirt top, patchwork jersey racing jacket, or a fur-trimmed snowsuit.

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Simone Biles

When she’s not breaking records and bringing home gold, Simone Biles is cheering on her husband, Chicago Bears player Jonathan Owens. She’s known to rock custom game day merch, from bomber jackets and sweats embroidered with ‘Owens’ to a jacket with her husband’s face on it.

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Emily Engram

Model Emily Engram met her husband, Jacksonville Jaguars tight end Evan Engram, at a restaurant in Los Angeles, but they didn’t start dating until years later. Emily tried to set him up with one of her friends, on a double date, and he came clean about his feelings for her, according to Vogue.

Today, you’ll find Emily cheering Evan on while dressed to the nines. She always puts her own spin on game day dressing—you’ll more likely catch her in teal fur than any official team merch. From cheetah print pants to ear muffs with her husband’s jersey number, Emily always keeps things fun and festive. As she captioned a recent Instagram post, “His gameday is my runway.”

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Ciara

Another famous-in-her-own-right WAG, Ciara married Pittsburgh Steelers quarterback Russell Wilson in 2020. You’ll find her and her four kids cheering on Wilson in the stands, decked out in black and yellow. For a recent game, she showed off a Steelers-branded, football-shaped bag, which she paired with a Steelers windbreaker and pointed-toe puffer boots.

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Sydney Warner

Sydney Warner may not have found love on The Bachelor, but the show still played an integral part in her love story with her husband Fred Warner, a linebacker for the San Francisco 49ers. Fred’s sister-in-law was a fan of the show and suggested Fred reach out to Sydney after she was eliminated. He sent her a message on Instagram, and the rest was history. They married in 2022, and she’s been a regular in the stands since. She never fails to wear a festive red outfit, and often accessorizes with sky-high boots.

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Claire Kittle

Another 49ers WAG, Claire Kittle met her husband George when they were students at the University of Iowa. She reps the red and black in unexpected ways, whether in sequin hot pants, a Kristen Juszczyk snowsuit, or a silky red suit. At a recent game, she wore a red cardigan with the number 85 (her husband’s jersey number) embroidered in pearls.

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Jaeden Hooker

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Kansas City Chiefs player Keith Taylor’s fiance, Jaeden Hooker, serves looks on and off the field. Her Super Bowl outfit featured a red denim skirt and jacket set with a bedazzled Kansas City Chiefs baby tee and a matching Y2K-inspired spiky bun half-up-half-down. At a more recent game, she paired a black leather trench coat with a red bag and a Super Bowl hat.

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Alix Earle

Though she first introduced him to her followers as “NFL Man,” Alix Earle has been dating Miami Dolphins wide receiver Braxton Berrios since 2023. Since then, she’s shown her legion of fans how game day style is done. Teal and orange bombers are a go-to of hers, but she can also be seen in custom-cut tees.

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Sydnee Ward

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As the wife of Minnesota Vikings linebacker Jihad Ward, Sydnee Ward knows how to style purple. She also hosts The Pregame Podcast alongside fellow Vikings WAG Tokyo Jetz. Together, they discuss life in the NFL and their lives as a WAG.

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Tokyo Jetz

Besides being a supportive partner to Vikings cornerback Shaquill Griffin, Tokyo Jetz is a musician and co-host of The Pregame Podcast. She shares two children with Griffin, who often match her in coordinating purple and white looks. In December, she announced her third pregnancy with a game day fit that featured a white bodycon dress, a purple cropped jacket, Louis Vuitton snow boots, and a mini purple purse.

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Taylor Swift

Everything Taylor Swift does makes headlines, and her game day outfits are no exception. The looks she assembles to cheer on boyfriend Travis Kelce (a tight end for the Kansas City Chiefs) range from casual to red carpet worthy. Sometimes it’s a Chief’s sweatshirt and cutoffs, and other times she shows up in a Vivienne Westwood dress. But in all cases, knee-high boots are a staple of Swift’s. For a November 2024 game, she wore a houndstooth Versace skirt suit, Victoria’s Secret corset, and pointed-toe boots, seen above.

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Olivia Culpo

Olivia Culpo made headlines for her timeless and elegant wedding to San Francisco 49ers running back, Christian McCaffrey. And the model and former Miss Universe doesn’t take game day dressing lightly. She keeps her stadium looks true to her overall aesthetic, favoring layered neutrals and clean lines. She can even be found on the field in kitten heels.

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